UrbanLeaf Full-Bleed Join CTA
Description
A full-bleed call-to-action band filled edge to edge with a soft, blurred photograph of green rolling hills under a pale, hazy sky. Centered over the imagery sits a single translucent pale-green pill button carrying a small light-green circular dot on the left and dark-green label text, ‘Join UrbanLeaf Today.’ There is no other copy, navigation or competing element — the lone frosted button floats on the landscape. The muted green-and-grey palette, gentle motion blur and generous negative space give the section a calm, immersive feel, focusing all attention on the single conversion action that closes the page.
Related
UrbanLeaf How We Work Icon Cards
A 'How We Work' section on white using an asymmetric two-part header: a small grey 'How We Work' pill sits on the left while a large dark-green paragraph fills the right, describing an approach 'rooted in observation, collaboration, and ongoing care.' Below the header is a three-up row of pale mint-green rounded cards. Each card has a small white rounded icon tile at the top — an eye, a sprout, and a hand holding a heart — followed by a bold dark-green title ('Observe', 'Grow', 'Care') and a short grey paragraph explaining that step of the process. The light-green cards, simple line icons and clear three-step progression make it an approachable process/feature section.
Behance ↗
UrbanLeaf Mission Three-Card Image Grid
An 'Our Mission' section on white, opening with a grey pill, a centered two-line dark-green headline 'To reconnect people with the nature around them.', and a two-line grey subhead about restoring attention to overlooked places. Below sits a three-up row of tall rounded cards, each filled edge-to-edge with a soft, blurred green nature photograph (grasses, leaves, foliage). Each card carries a white title near the top — 'Growing together', 'Designing with care', and 'Sustaining what we grow' — and a small translucent dark box near the bottom holding a few lines of supporting body copy about collaboration, reading each space, and long-term care. The trio of equal photographic cards in muted greens makes the mission feel tactile and consistent.
Behance ↗
UrbanLeaf About Section With Vertical-Garden Image
A centered 'About Us' content block on a white background. A small grey 'About Us' pill sits at the top, followed by a two-line dark-green headline reading 'We grow change from the ground up'. Beneath the heading is a single large rounded-corner photograph looking straight up between two tall buildings whose facades are completely covered in lush green vertical gardens, framing a bright blue, lightly clouded sky down the centre. Below the image, a short centered dark-green paragraph introduces the organisation: 'UrbanLeaf is a community initiative focused on restoring nature in everyday spaces. We believe that small, thoughtful actions can reshape entire cities.' The symmetrical, image-led, centered composition with lots of whitespace gives it a quiet editorial feel.
Behance ↗
UrbanLeaf Focus Areas Bento Grid
A 'Focus Areas' section on white, introduced by a grey pill and a centered two-line dark-green heading, 'We focus on what makes cities breathe again.' Below it sits a 2×2 bento grid of rounded tiles. Top-left is a photo of a mossy interior with a translucent dark-green card overlaid showing a large '76%' stat and the label 'Biodiversity recovery'. Top-right is a tall white card headed by an 'Urban Renewal' pill, a dark-green sub-headline 'We help forgotten corners come alive again.', and a smaller grey paragraph anchored at the bottom about reintroducing native flora and creating microhabitats. Bottom-left is a pale-green card with a 'Community Connection' pill, the headline 'We bring people together through care and creativity.', and a supporting paragraph. Bottom-right is an aerial photograph of a terraced rooftop garden among buildings. The mix of image tiles, stat overlay and text cards in alternating white/green creates a balanced bento layout.
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